• Brave new world

    Brave new world

    Small and medium-sized businesses in Ghana that are struggling to adapt to an online post-COVID market are being given an opportunity to enter the digital world.

    AllAfrica reports that National Board for Small Scale Industries (NBSSI) is equipping 500 SMEs with digital skills through the country’s COVID-19 SME Innovation and Digitalisation Support Scheme.

    According to NBSSI executive director Kosi Yankey-Ayeh, the project will position SMEs to lead Ghana’s economic recovery efforts.

    The support scheme is part of the broader three-and-a-half-year GHS100 billion Ghana CARES ‘Obaatanpa’ programme to limit the impact of the pandemic, put the country back on the path to growth, and build a more resilient and transformed economy.

    The SMEs will have access to a web platform with valuable insights and information. Participants will also be trained in using social media and managing related accounts.

    In addition, the entrepreneurs will be helped to set up their own company websites, as well as profiles on suitable social media platforms.

    6 April 2021
    Image: Gallo/Getty Images